new brand strategy
Who are they?
Lutheran Social Services (LSS) offers a continuum of services to lend a helping hand with food, clothing and shelter to fulfill the basic needs of all people. Through their programs, they reach 27 counties in Ohio with select services offered statewide. From single adults to extended families, their mission is to create a better world by serving people in need.
LSS needed to partner with an agency to develop a new brand and website strategy to help consolidate its 17 different programs into one brand architecture and online experience. Origo worked with LSS to develop a new brand strategy, including a new logo design, brand architecture, messaging system, outreach strategies, collateral materials, and website.
STUDIO: Origo Branding Company
CREATIVE DIRECTOR: Drew Collins
DESIGN SUPPORT: Karen Hagans
WEB DEVELOPMENT: Jed Haldeman