new brand strategy
custom icon set
How did it all start?
The city of Columbus had a mission to advance the use of more progressive transportation options by helping Central Ohioans find smarter ways to commute to save money, time, and the environment.
To achieve this goal, the City of Columbus needed to partner with an agency to create the new brand identity for the platform. After creating the new brand (gohio commute), Origo applied the graphics and messaging to the new site, developed a new advertising campaign titled “Rethink Your Ride”, and created different digital tactics, social media campaigns, animated videos, radio strategies, and environmental advertising initiatives.
STUDIO: Origo Branding Company
CREATIVE DIRECTOR: Tommaso Ciaffoncini
DESIGN SUPPORT: Karen Hagans