CREATIVE LEAD | DESIGNER | ILLUSTRATOR
HOME LENDING
jpmorgan chase & co.
project information
Studio:
Chase Brand Creative
Creative Director:
Lydia Marshalik
postcard
direct mail
legal sized letter
landing page
social posts
mortgage recapture purchase campaign
Background: Home lending was planning for a potentially more robust than usual new home purchasing market. Part of this group is current Chase mortgage holders who would be moving and purchasing new homes.
Objective: The historical retention rate of current Chase mortgage customers who purchase new homes is about 20%; our goal was to increase this to at least 25%.
concept 1 - letter
concept 2
concept 3
ita dual message dm
Background: Chase has current DDA customers who have ARMs with they’re competitors. They have information that tells them the approximate reset dates for the customers loans.
Objective: The objective was to convert these customers to an ARM (or fixed rate loan) with Chase. The brief asked to leverage current tactics for pre- and post-reset and update them to current branding and messaging. Deliverables are one new/refreshed Email and one new/refreshed Direct Mail piece.
concept 1
concept 2
concept 3
concept 4
Letter options
mls campaign dm
Background: Chase has access to MLS data telling when Chase customers have listed a home for sale. It’s a high likelihood that these customers will be purchasing another home after they sell their listed home.
Objective: The goal was to retain current customers by keeping their home lending business with Chase. Deliverable is an updated direct mail piece (based on the existing direct mail collateral being used) with a “purchase” message.
concept 1
concept 2
concept 3
