Who are they?

Greystone health is a Florida-based health network for seniors that has a team-based approach to their patients’ treatment. They place high emphasis on understanding their patients’ needs when working together to create a healthier and happier lifestyle.

The objective

Upon recently expanding their network to Ohio, Greystone needed to partner with an agency help increase their brand recognition and brand perception around their facilities, locations, and services. Origo created a new campaign strategy and state-based microsite that utilized the existing brand identity of Greystone Health Network, while generating a new presence within Ohio with the campaign slogan, “Heal Better Together”.

Project information

STUDIO: Origo Branding Company

CREATIVE DIRECTOR: Tommaso Ciaffoncini