new brand strategy
sub-brand – residential programs
sub-brand – business programs
sub-brand – Columbia Cares
custom icon set
Who are they?
Columbia Gas is one of Ohio’s leading energy companies, with nearly 1,000 employees dedicated to providing customers with the services they need every day. Headquartered in Columbus, they are the largest provider of natural gas service in the state.
Columbia Gasneeded to partner with an agency to develop a new brand strategy to establish a consistent external look for the company and its different programs. Origo outlined a new brand architecture, created a new design and messaging system for its different segments, and created a new style guide, design templates, messaging systems, and visual applications for marketing initiatives.
STUDIO: Origo Branding Company
CREATIVE DIRECTOR: Tommaso Ciaffoncini
DESIGN SUPPORT: Sandra Goh
WEB DEVELOPMENT: Jed Haldeman