BRAND STRATEGY

Columbia Gas of Ohio

who are they?

Columbia Gas is one of Ohio’s leading energy companies, with nearly 1,000 employees dedicated to providing customers with the services they need every day. Headquartered in Columbus, they are the largest provider of natural gas service in the state.

the objective

Columbia Gas needed to partner with an agency to develop a new brand strategy to establish a consistent external look for the company and its different programs. Origo outlined a new brand architecture, created a new design and messaging system for its different segments, and created a new style guide, design templates, messaging systems, and visual applications for marketing initiatives.

project information

Studio:

Origo Branding Company

Creative Director:

Tommaso Ciaffoncini

Design Support:

Sandra Goh

Web Development:

Jed Haldeman