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Mortgage Recapture Purchase DM concepts
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Background
Chase has access to MLS data telling when Chase customers have listed a home for sale. It’s a high likelihood that these customers will be purchasing another home after they sell their listed home.
The objective
The goal was to retain current customers by keeping their home lending business with Chase. Deliverable is an updated direct mail piece (based on the existing direct mail collateral being used) with a “purchase” message.
Project information
STUDIO: Chase Brand Creative
CREATIVE DIRECTOR: Lydia Marshalik
COPYWRITER: Jed Haldeman