concept 1 – letter

concept 2 – DM – front, back & first fold

concept 2 – DM – front, back & first fold

concept 3 – DM – slip cover and booklet front

concept 3 – DM – booklet spreads 1 & 2

concept – DM – spread 3

thin

Background

Chase has access to MLS data telling when Chase customers have listed a home for sale. It’s a high likelihood that these customers will be purchasing another home after they sell their listed home.

The objective

The goal was to retain current customers by keeping their home lending business with Chase. Deliverable is an updated direct mail piece (based on the existing direct mail collateral being used) with a “purchase” message.

Project information

STUDIO: Chase Brand Creative

CREATIVE DIRECTOR: Lydia Marshalik

COPYWRITER: Jed Haldeman