ITA dual message DM concepts
DM concept 1 – slipcover, front & back
DM concept 1 – inside
DM concept 2 – front, back, and first fold
DM concept 2 – full inside
DM concept 3 – front, back, and interior
DM concept 3 – fold 1 and 2
DM concept 3 – fold 3
DM concept 3 – full open interior
DM concept 4 – envelope, front & back
DM concept 4 – spread 1 & 2
DM concept 4 – spread 3 & 4
DM concept 4 – spread 5
Who are they?
Chase has current DDA customers who have ARMs with they’re competitors. They have information that tells them the approximate reset dates for the customers loans.
The objective was to convert these customers to an ARM (or fixed rate loan) with Chase. The brief asked to leverage current tactics for pre- and post-reset and update them to current branding and messaging. Deliverables are one new/refreshed Email and one new/refreshed Direct Mail piece.
STUDIO: Chase Brand Creative
CREATIVE DIRECTOR: Lydia Marshalik
COPYWRITER: David Ayscue iii