Who are they?

Chase has current DDA customers who have ARMs with they’re competitors. They have information that tells them the approximate reset dates for the customers loans.

The objective

The objective was to convert these customers to an ARM (or fixed rate loan) with Chase. The brief asked to leverage current tactics for pre- and post-reset and update them to current branding and messaging. Deliverables are one new/refreshed Email and one new/refreshed Direct Mail piece.

Project information


STUDIO: Chase Brand Creative

CREATIVE DIRECTOR: Lydia Marshalik

COPYWRITER: David Ayscue iii