new brand strategy
watch the mission video
Who are they?
GenerationRx is a program created In partnership with Cardinal Health and the Ohio State University College of Pharmacy. Their mission is to educate people of all ages about the potential dangers of misusing prescription medications. In doing so, they strive to enhance medication safety among youth, college students, other adults in the communities, and older adults.
To achieve this mission, they needed to partner with an agency to create a new branding strategy for Generation Rx, positioning the online hub as a program for the general community, providing tools and resources that will help educate individuals from all walks of life on the importance of preventing Rx drug abuse. Utilizing the new brand Origo also crafted a responsive website, collateral, program fliers, a brand video and a trade show booth.
STUDIO: Origo Branding Company
CREATIVE DIRECTOR: Drew Collins
WEB DEVELOPMENT: Jed Haldeman