Who are they?

The Greater Columbus Arts Council (GCAC) funds and provides marketing services that support artists and arts organizations. GCAC programming provides access to the arts for people of all cultural backgrounds, economic status, sexual orientation, age and physical ability and ensures broad public access to the arts.

The objective

GCAC needed to partner with an agency to create a branded development strategy that would help build awareness for different pillars of giving for the organization. Origo developed a creative strategy for a new donor kit, including a main theme, design, messaging, and photographic direction, which would help build awareness of the philanthropic needs of GCAC. 

Project information

STUDIO: Origo Branding Company

CREATIVE DIRECTOR: Tommaso Ciaffoncini