who are they?
To help encourage prescribers and patients to take charge of medication safety and promote safe pain management practices, Origo created the campaign “Take Charge Ohio” as part of the state’s mission to prevent the abuse of opiates and opioids.
the objective
To further promote the mission, Origo developed two animated PSAs to be used online in social media campaigns and other ad placements, educating prescribers and patients on safe medication and pain management tips.
project information
Studio:
Origo Branding Company
Creative Director:
Drew Collins
Animation:
David Rosmarin