BRAND STRATEGY

pangea nutrition

who are they?

Started by a team of physicians in Boston, Pangea Nutrition’s mission is to offer a new form of evidence-based nutrition and meals that generate greater patient outcomes and quality of care to individuals in need of nutrition intervention, specifically those with diabetes, obesity and other medical conditions.

the objective

To launch this mission they needed to partner with an agency that would help create a new brand strategy to explain the mission, research, and value propositions of Pangea Nutrition to health professionals, through a new brand identity, messaging strategy, and visual approach.

project information

Studio:

Origo Branding Company

Creative Director:

Tommaso Ciaffoncini

Design Support:

Sandra Goh

Web Developer:

Jed Haldeman