OBJECTIVE
Create a gift that focused on the spirit of summer and all the inspiration it brings. Through Origo’s summer campaign, “The Power of New Ideas,” they hoped to plant a seed of encouragement for our friends and clients, and show that even the smallest ideas can turn into big, big solutions for their business.Package included:
- A promotional package that went out to different partners and friends, including a flowerpot and a pencil with a flower seed in the eraser
- Illustrative design elements with inspirational messaging
- A campaign microsite that was delivered through an e-blast campaign
- An easy path for users to connect with Origo
- A motion-graphics video, encouraging audiences to turn their ideas for their business into a reality
CLIENT
Origo Branding Company
CREDITS
Studio: Origo Branding Company
Creative Direction: Tommaso Ciaffoncini, Drew Collins
Creative Direction: Tommaso Ciaffoncini, Drew Collins
Design Support: Sandra Goh
Motion Graphics: David Rosmarin
MY ROLE
Logo & Brand Design
Packaging
Video Design
DATE
Summer, 2016
