OBJECTIVE
- Develop a new brand strategy that will explain the mission, research, and value propositions of Pangea Nutrition to health professionals, through a new brand identity, messaging strategy, and visual approach.
- Apply the new brand to an e-commerce website, designing and developing an online experience that Pangea’s audience can access to learn more about the products, engage in educational materials, and purchase different membership meal options offered under the brand.
CLIENT
Pangea Nutrition
CREDITS
Studio: Origo Branding Company
Creative Direction: Tommaso Ciaffoncini
Creative Direction: Tommaso Ciaffoncini
Design Support: Sandra Goh
Web Development: Jed Haldeman
MY ROLE
Logo & Brand Design
Web Design
DATE
Fall, 2016
