OBJECTIVE
Create a new brand and naming strategy that will promote the new transportation program and increase awareness on alternative modes of transportation.This program helps reduce single occupant vehicle (SOV) travel via free ride-matching services to the public, while simultaneously promoting ridesharing and other Transportation Demand Management strategies. This system also provides information to travelers who might be interested in walking, biking, or taking transit.
CLIENT
Ohio Association of Regional Councils (OARC)
CREDITS
Studio: Origo Branding Company
Creative Direction: Tommaso Ciaffoncini
Creative Direction: Tommaso Ciaffoncini
Design Support: Karen Hagans
MY ROLE
Brand & Logo Design
DATE
Summer, 2017
