Gohio Commute Brand

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OBJECTIVE

Create a new brand and naming strategy that will promote the new transportation program and increase awareness on alternative modes of transportation.This program helps reduce single occupant vehicle (SOV) travel via free ride-matching services to the public, while simultaneously promoting ridesharing and other Transportation Demand Management strategies. This system also provides information to travelers who might be interested in walking, biking, or taking transit.

CLIENT

Ohio Association of Regional Councils (OARC)

CREDITS

Studio: Origo Branding Company
Creative Direction: Tommaso Ciaffoncini
Design Support: Karen Hagans

MY ROLE

Brand & Logo Design

DATE

Summer, 2017
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